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Growth Structure: The Inside Information of Growth of Enterprises in an Age of Uncertainty
WANG Sai
Chinese title:
《增长结构 : 不确定时代企业的增长底牌》
ISBN:
9787521731835
Format:
210mm × 147mm
Pages:
322
Price:
68 Rmb
Release:
2021.07
Rights:
All rights available
Brief Introduction
The author of this book, Wang Sai, based on 13 years' experience in strategic management consulting and practical cases of more than 70 enterprises, takes "structure" as the starting point, analyzes enterprise growth, finds out the dynamic factors affecting enterprise growth from a more microscopic perspective, and guides enterprises under different conditions to adjust their factor combination structure. This book tries to set up a reasonable structure of enterprise growth in an age of uncertainty to ensure that enterprise growth tends to be stable and sustainable.
About Author
Wang Sai, Ph.D. of University Paris Dauphine, he is dedicated in the research and practice in growth strategies and learned after Philip Kotler. He once served many famous Chinese entrepreneurs and CEOs, taught advanced management courses in business schools of many famous universities, and is currently the managing partner of Kotler Marketing Group (KMG) in China and consultant of several international consulting companies. Furthermore, he is also the author of Five Lines of Growth.
Sample Pages
For further rights inquiry please contact Ms Zhao Yani via zhaoyani@citicpub.com